Don Norman takes a self acknowledged turn from his normal
train of design thought in this video as he expresses the value that emotional
reactions have in design. His argument is that while function is often first in
his mind, emotion and aesthetics can control functionality. The example of
depth focus, triggered by stress, assisting in working on a singular task was
strikingly familiar to a student used to using every minute before a deadline.
On the other hand the breadth focus, initiated by pleasantry and relaxedness,
helping in brainstorming and creative thought illustrates that different kinds
of work thrives under different circumstances. The same can be applied to
design. Astronauts do not need pretty control panels because launches are
impeccably timed procedures with little room for very broad thinking, but in
applications where total focus is not necessary an objects “prettiness” works
actively with reflective thought to
create a more holistically pleasant experience.
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